Neo Advertising wins an open bid and is awarded an exclusive contract to provide promotional display and sponsorship services to Palexpo, Geneva’s exhibition and congress centre
As of 1 January 2019, all promotional displays located on, near, and in Palexpo buildings will be operated and marketed by Neo Advertising, Geneva’s out-of-home advertising expert.
Neo Advertising, which had already been operating the digital displays used inside Palexpo buildings, has now been awarded an exclusive five-year contract to operate and market all advertising material—both traditional and digital—used on Palexpo’s grounds.
Over the course of the fourth quarter of 2018, Neo Advertising and Palexpo will undertake a major overhaul of their advertising infrastructure, with the aim of offering organisers, exhibitors, and third-party advertisers next-generation visual and product displays that meet the needs of various stakeholders. Neo Advertising will present more qualitative media, a deeper digital offering, new iconic spaces, and cross-media marketing services.
In partnership with Palexpo, Neo Advertising will also develop a new sponsorship offering allowing organisers, exhibitors, and third-party advertisers to reach the public through temporary spaces and structures and original Street Marketing operations.
Christian Vaglio-Giors, Neo Advertising’s CEO, commented: “We are delighted and proud to continue and significantly expand our collaboration with Palexpo. Taking over Palexpo’s entire promotional display portfolio will allow us to improve our advertising offering and increase its effectiveness, and also offer our clients never-before-seen advertising methods and solutions for this type of environment”.
The new advertising and sponsorship offering will be unveiled during the third quarter of 2018.