This year, Neo Advertising again had the pleasure of being one of the premium sponsors of the Banque Eric Sturdza ATP Geneva Open.
Our clients were able to watch all the matches from two VIP boxes in the third row of the centre court, and had access to the lounge bar overlooking Parc des Eaux Vives and Château VIP restaurant with unobstructed views over the lake.
‘The Geneva Open is becoming more popular than we ever thought possible. The public has responded positively as a result of a year of substantial work to interest people – particularly young people – in the event,’ explains tournament director Thierry Grin.
All the more reason for Neo Advertising to support this exciting tournament that’s never short on surprises.
We used the occasion to highlight our new slogan by covering the east stand in a giant canvas with our slogan ‘Smart Outdoor’ and displayed a Neo CycloCargo opposite the canvas.
We also called on Direct News by Michel Robadin to launch a live Neo Advertising segment during the tournament with a focus on the word ‘Smart’.
Over the five days, Robadin interviewed Alain Tripod, president of the tennis club, Jakob Hlasek, former pro player, Ion Tiriac, co-owner of the Banque Eric Sturdza ATP Geneva Open, and Marc Rosset, former Olympic champion. The interviewees all played along by giving the first word that came into their heads for each letter in the word ‘Smart’. A fun but strategic reference that ran throughout the week of interviews.
The Neo Advertising segment proved successful with more than 70,000 views in total – on a par with the tournament itself.
A magical souvenir that we will remember for years to come.