Six months after being awarded the tender to manage advertising displays in the public domain for the City of Geneva, the Geneva-based communications firm has moved up to a new level by winning the three biggest lots of the analogue billboarding tender in the public domain for the City of Zurich.
Following a call for tenders covering 1,800 advertising spaces, including 426 for national and international advertisers, Neo Advertising has won 237 spaces with the F200, F12 and F24 formats, for a 5-year period beginning on 1 July 2018.
Christian Vaglio-Giors, CEO of Neo Advertising said “I am very happy that our efforts to develop in the Zurich region are bearing fruit today with this highly symbolic victory. It builds on our national offer, confirms our presence in the two biggest cities in the country and demonstrates that Neo Advertising is also welcome in German-speaking Switzerland.”
The 237 surfaces in Zurich will be added to Neo Advertising’s City offering. All of the surfaces will be included in the SPR+ media planning tool and will be available from the second quarter of 2018.