CityZen – the Cities’ partner for Smart City projects – is pleased to welcome Neo Advertising among its members. Neo Advertising will contribute its skills and resources in the field of street furniture and advertising.
Neo Advertising is a leading player in the Swiss outdoor advertising market (Out-of-Home or OOH). With a portfolio of more than 12,000 advertising spaces distributed throughout the country and located in high value-added outdoor advertising environments, Neo Advertising enables its clients to reach massive audiences with a high quality of exposure and advertising impact. Founded in Geneva in 2003, the company now has more than 60 employees at its locations in Geneva, Zurich and Winterthur.
Christian Vaglio-Giors, CEO of Neo Advertising, comments on this affiliation: “We are very pleased to be able to contribute to the development of CityZen by bringing our skills and experience in the field of outdoor advertising. As a public domain advertising device operator, we have a role to play in Smart City programs and intend to be very proactive in participating in them.”.
With Neo Advertising, the CityZen association is expanding its integrated Smart City offer; its affiliation was confirmed by the General Meeting of 26 June 2018.