Following a tender procedure, the Migros Neuchâtel-Fribourg Cooperative has selected Neo Advertising as exclusive operator for all Marin Centre’s digital display media.
Marin Centre is the 2nd largest shopping mall in the French-speaking part of Switzerland, bringing together 54 retailers, including Migros, Decathlon, Media Markt, H&M and Globus, and visited by more than 4 million people every year. Marin Centre is one of the most important shopping centres in the country, with a sales area of over 36,000m2 and an annual turnover purchase volume of CHF 200 million.
The advertising spaces deployed by Neo Advertising include 29 Digital Shopping Network surfaces (i.e. portrait screens displayed on totems, 14 of which are interactive) and two 11m2 LED Branding Zones.
As of now, Marin Centre is included in Neo Advertising’s “Malls 2019” offering.