Geneva/Zürich – 27th May 2021 | Following a competitive bidding process organised by Die Verkehrsbetriebe Zürich (“VBZ”), Neo Advertising won 9 of the 10 OOH lots tendered by the Zurich public transport company.
From 1 January 2022, Neo Advertising will take over around 1,200 high-quality billboards in and around the city of Zurich. These posters are mainly located at highly frequented public transport stations in Zurich, and some of them will be digitalized in the first weeks of 2022 to create the largest DOOH network on public property in Switzerland with more than 250 digital screens.
Christian Vaglio-Giors, CEO of Neo Advertising, comments: “The development of our OOH offer in the Zurich area was a top priority for us. The VBZ inventory is a perfect and logical complement to our existing high-quality portfolio in Geneva, Bern, Winterthur and Basel. Moreover, with the additional 250 digital screens, we will also be able to create very interesting programmatic offers in the future. We are very pleased to be in a long-term relationship with VBZ and to develop the OOH medium in the Zurich area in a continuous, innovative and collaborative manner. Finally, I would like to congratulate and thank the teams of Neo Advertising, Goldbach and TX Group for their collaboration, who made this important victory possible”.
Michi Frank, CEO of Goldbach Group and Chairman of the Board of Directors of Neo Advertising adds: “I am very pleased with the partnership with VBZ and I have no doubt that Neo Advertising will be able to fully deploy its cross-media sales force in Zurich”.
“Neo Advertising has submitted a very convincing offer. It is the foundation for a successful cooperation from which everyone will benefit – including, of course, Neo Advertising’s clients,” says enthusiastically Martin Suter, Head of “Haltestellen & Kommerzialisierung” at Verkehrsbetriebe Zürich.
Neo Advertising’s OOH 2022 offer will be published in October 2021.