Entries by Neo

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Neo Advertising adds Marin Centre to its portfolio

Following a tender procedure, the Migros Neuchâtel-Fribourg Cooperative has selected Neo Advertising as exclusive operator for all Marin Centre ’s digital display media. Marin Centre is the 2nd largest shopping mall in the French-speaking part of Switzerland, bringing together 54 retailers, including Migros, Decathlon, Media Markt, H&M and Globus, and visited by more than 4 […]

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Neo Advertising joins CityZen

CityZen – the Cities’ partner for Smart City projects – is pleased to welcome Neo Advertising among its members. Neo Advertising will contribute its skills and resources in the field of street furniture and advertising. Neo Advertising is a leading player in the Swiss outdoor advertising market (Out-of-Home or OOH). With a portfolio of more […]

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Neo Advertising to operate all promotional display resources at Palexpo

Neo Advertising wins an open bid and is awarded an exclusive contract to provide promotional display and sponsorship services to Palexpo, Geneva’s exhibition and congress centre As of 1 January 2019, all promotional displays located on, near, and in Palexpo buildings will be operated and marketed by Neo Advertising, Geneva’s out-of-home advertising expert. Neo Advertising, which had already been operating […]

With its expanding Branding Zone offer, Neo Advertising targets emotions in shopping centres

As a real concentration of emotions, technology and design, these digital mega-surfaces—that are more than 12 m² on average—offer an exclusive communication space to allow advertisers to unleash their imaginations and creativity to surprise their customers. There are currently seven Branding Zones near to the biggest shopping centres in the country (La Praille, Balexert, Migros […]

Tamedia plans to acquire a majority stake in Neo Advertising

Tamedia wants to add outdoor advertising to its offering for advertising customers. The Swiss media group is therefore planning to acquire a majority stake in Neo Advertising. With more than 50 media products and platforms, Tamedia boasts Switzerland’s strongest digital and print portfolio and has proven expertise and innovative strength in the area of digital […]

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Neo Advertising enters the public domain of the City of Zurich

Six months after being awarded the tender to manage advertising displays in the public domain for the City of Geneva, the Geneva-based communications firm has moved up to a new level by winning the three biggest lots of the analogue billboarding tender in the public domain for the City of Zurich. Following a call for […]

Sustainability Code

Environmental sustainability has always been a point of honour for Neo Advertising. In 2016, we set ourselves a target of attaining the EcoEntreprise certification by July 2017. To support this campaign, in recent months and years we have implemented several initiatives to integrate a certain level of environmental awareness into our professional and personal lives. As […]

A Swiss grand première: Neo Advertising rolls out its curved LED screens

In the face of the growing e-commerce sector, today’s shopping malls are confronted with a stark new challenge: To take their customers on a journey of discovery and give them a truly exciting shopping experience throughout their visit. Customers can then combine their shopping with innovative and novel leisure activities – which is what differentiates […]