It’s easy to advertise, but less easy to recycle advertising materials. Neo Advertising prides itself on evaluating its environmental impact and adopting a sustainable policy in all its projects. As a responsible stakeholder, we follow recycling and waste recovery practices that offset the impact of the goods used in our promotional campaigns.

As you have no doubt already noticed, PVC-coated polyester canvas is used in the advertising at Geneva Airport. When a promotional campaign is over, the canvas used is rolled up and left in a special collection point (see photo) to be brought to Texyloop®’s collection centre in French-speaking Switzerland.

This innovative procedure allows the polyester to be separated from the PVC, which means it neither needs to be incinerated nor disposed of in a landfill. The membrane is then transformed into a secondary raw material to produce rooftop garden liners. This initiative partially meets the growing demand from this export market, which already represents more than 30 million m2 in Germany.

Recycling end-of-life products means there is no need to extract new resources, thus reducing the environmental impact by an average of 80%. Over the next four years, Geneva Airport’s advertising campaigns will generate 3,000 m2 of rooftop garden liners, conserve 2,950 m3 of water, save 475,000 MJ of energy and prevent the release of 29 tonnes of CO2 into the atmosphere.
Neo Advertising and Texyloop will work together on this exciting and worthwhile project in the years to come.

*source Texyloop® for a 10,000 m2 estimate

Genève Aéroport closes the 2015 financial year with a turnover of 423.7 million Swiss francs, allowing the company to report a profit of 74.6 million Swiss francs. Investments of 112 million were made without raising the debt.

Genève Aéroport ended 2015 with a turnover of 423,7 million Swiss francs (a 4.9% increase as compared to 2014), which allows it to report a 74.6 million profit. Half of this profit was disbursed to the State of Geneva.

Aeronautical revenues (landing royalties, passenger charges…) represent 55.2% of the 2015 revenues of the airport, against 44.8% of non-aeronautical revenues (commercial fees, parkings, operating revenue…). Investments of CHF 112 million were made without raising the debt.

In 2015, Geneva’s connectivity improved. About 142 destinations were served by regular direct flights, of which 119 European and 23 intercontinental.
The main companies operating on the platform are easyJet (43,2%), SWISS (15%), British Airways (4,7%), Air France (4,6%), Lufthansa (3,8%), KLM (2,7%), Brussels Airlines (2,2%), TAP (2%), Iberia (1,9%) and Turkish Airlines (1,6%).

The five most popular destinations are London (2,328,698 passengers), Paris (1,009,200), Amsterdam (645,928), Brussels (566,024) and Barcelona (559,615).

As a reminder, 15,772,271 passengers arrived at the Geneva airport in 2015, which translated into a 4.1% increase compared to 2014.

The 620,000 additional passengers registered during the calendar year have generated only a small variation in the number of movements (take-offs and landings).
Commercial traffic (line, charter…) only increased by 1.16%, while non-commercial traffic (pleasure flying, military flights and flights of the Government…) decreased by 3.72%.
In total, the evolution of aircraft traffic caps in 2015 at 0.66%, with 188,829 movements (compared to 187,596 in 2014).

On the other hand, air freight activity at the Geneva airport declined by 10.3% to 65,016 tonnes. A barometer of the health of the economy, this sector was impacted by the overall slowdown, and it has even suffered from an increased competition between the Swiss airports in this sector, including exports to the Gulf countries.
Despite the appreciation of the Swiss franc against several other currencies, experts agree however on highlighting the good level of the export volume, which suggests a positive outlook for 2016.

15,772,081 passengers arrived at the Geneva airport in 2015, which translated into a 4.1% increase compared to 2014.

The 620,000 additional passengers registered during the calendar year have generated only a small variation in the number of movements (take-offs and landings). Commercial traffic (line, charter…) thus increased only by 1.16%, while non-commercial traffic (pleasure flying, military flights and flights of the Government…) decreased by 3.72%. In total, the evolution of aircraft traffic caps in 2015 at 0.66%, with 188,829 movements (compared to 187,596 in 2014).

The increase in demand coming from the Genève Aéroport trading area was met in 2015 through the continuous improvement of connectivity of Geneva. This is mainly due to the opening of new lines and the increased capacity on various destinations.

On the other hand, air freight activity at the Geneva airport declined by 10.3% to 65,074 tonnes.

A barometer of the health of the economy, this sector was impacted by the overall slowdown, and it has even suffered from an increased competition between the Swiss airports in this sector, including exports to the Gulf countries.

Despite the appreciation of the Swiss franc against several other currencies, experts agree however on highlighting the good level of the export volume, which suggests a positive outlook for 2016.

The positive growth of the Genève Aéroport confirms the attractiveness and dynamism of a Canton and a cross-border region that have emerged as a financial, commercial, industrial, tourist, diplomatic, artistic and cultural location.
The 2015 financial results will be published on 6 April 2016, at the same time as the list of airline companies and market shares they hold in this hub.

Article on www.gva.ch

Genève Aéroport has selected a Geneva-based company with strong development potential.

On completion of the “display advertising” tender process launched at the end of 2014, Genève Aéroport has just awarded the new concession to the company Neo Advertising.
As a reminder, two operators held concessions until now for display advertising at Genève Aéroport: APG/SGA (for traditional display) and Neo Advertising (for digital advertising).

This had been the situation since 2009, the year of the last tender for display advertising. At the time, Genève Aéroport had deliberately split the business into two separate concessions. Digital, in fact, had only just emerged and raised many questions as to the economic model and also advertisers’ strategies. There was therefore a need for a learning curve.
That turned out to be positive and it enabled Genève Aéroport to define clearly the framework for future years.

The tender organized in 2014 thus focused on a single concession for all advertising, which will facilitate better management of the technical transitions and commercial synergies between traditional and digital displays.

After an open and highly competitive competition between the three applications received, all of high quality, the company Neo Advertising was selected.

With this choice, Genève Aéroport is supporting the development of a Geneva-based company with high development potential and is thus enhancing the role of local operators on the site.