CityZen – the Cities’ partner for Smart City projects – is pleased to welcome Neo Advertising among its members. Neo Advertising will contribute its skills and resources in the field of street furniture and advertising.

Neo Advertising is a leading player in the Swiss outdoor advertising market (Out-of-Home or OOH). With a portfolio of more than 12,000 advertising spaces distributed throughout the country and located in high value-added outdoor advertising environments, Neo Advertising enables its clients to reach massive audiences with a high quality of exposure and advertising impact. Founded in Geneva in 2003, the company now has more than 60 employees at its locations in Geneva, Zurich and Winterthur.

Christian Vaglio-Giors, CEO of Neo Advertising, comments on this affiliation: “We are very pleased to be able to contribute to the development of CityZen by bringing our skills and experience in the field of outdoor advertising. As a public domain advertising device operator, we have a role to play in Smart City programs and intend to be very proactive in participating in them.”.

With Neo Advertising, the CityZen association is expanding its integrated Smart City offer; its affiliation was confirmed by the General Meeting of 26 June 2018.

Six months after being awarded the tender to manage advertising displays in the public domain for the City of Geneva, the Geneva-based communications firm has moved up to a new level by winning the three biggest lots of the analogue billboarding tender in the public domain for the City of Zurich.

Following a call for tenders covering 1,800 advertising spaces, including 426 for national and international advertisers, Neo Advertising has won 237 spaces with the F200, F12 and F24 formats, for a 5-year period beginning on 1 July 2018.

Christian Vaglio-Giors, CEO of Neo Advertising said “I am very happy that our efforts to develop in the Zurich region are bearing fruit today with this highly symbolic victory. It builds on our national offer, confirms our presence in the two biggest cities in the country and demonstrates that Neo Advertising is also welcome in German-speaking Switzerland.”

The 237 surfaces in Zurich will be added to Neo Advertising’s City offering. All of the surfaces will be included in the SPR+ media planning tool and will be available from the second quarter of 2018.