Digital screens represent 18% of sales revenues for the OOH market in Switzerland, and we are pioneers in this field. Today, with close to 2,200 digital advertising displays, we offer innovative and original solutions in the following segments: Roadside, Airport, Shopping Centres, POS and POI.
In 2003, we were among the first in the advertising market to offer digital screens in shopping centres. We rapidly expanded this offering to include exhibition centres, convenience stores and Geneva Airport and, from 2017, roadside advertising in certain cities and municipalities in Switzerland.
Always seeking innovations, in 2020 we also started offering programmatic solutions. This means your advertising campaigns can now be displayed based on precise set of criteria, variables and locations. And all our digital formats can be targeted! As our digital inventory is accessible for all DSPs, we can now accommodate your craziest ideas.