Cities and the Street are the historical territories of Outdoor Advertising. As the world’s oldest media, and a significant part of the urban landscape, Outdoor Advertising keeps a special place in the media sector (10% market share*) mainly due to demographics, urbanization and the increasing mobility of the population.
In Switzerland, 84.6% of the population lives in urban areas (more than half in the 5 largest urban areas). Almost 90% of the Swiss population leave their homes at least once a day. On average, each person covers 37 kilometres and travels 84 minutes a day.
These structural phenomena as well as its territorial network give the media exceptional assets at a time of fragmentation of traditional media: a high and rapid coverage rate of the population, a remarkable emergence sought by advertisers (no ad’blockers, 100% attention and a controlled environment), a flexibility appreciated by its ability to reach all territories (national, regional, local, catchment area of a sales outlet) as well as a positive perception on the part of consumers and in particular the younger generations.
Present in 4 of the 6 largest cities in Switzerland, Neo Advertising is a key player in your out-of-home advertising campaigns.
*source : Stiftung Werbestatistik Schweiz (excluding printed directories, direct advertising, advertising and sales promotion items)