Geneva City
Neo Advertising, your key advertiser in Geneva City !
Geneva is the second most populated city in Switzerland after Zurich and has a population of more than 200,000 people. 48% of the cantonal inhabitants reside in the City of Geneva. The “Greater Geneva” agglomeration, which extends over the canton of Vaud and the neighbouring French borders, has a local population of more than 940,000 inhabitants.
From 1 January 2017, the City of Geneva has granted Neo Advertising the right to operate its advertising display infrastructure. This concession now represents more than 3,700 surfaces, 700 of which are dedicated to political posters, 1,500 to cultural posters and 1,500 to advertisements.
To help you reach your target audience, Neo Advertising offers you a complete OOH offer adapted to all budgets. The networks provide optimal coverage of various areas of the city, including main roads and bus stops.
Our networks
An offer adapted to all budgets and all customers
| Format | Nr. of faces | Gross price | Concept | |
|---|---|---|---|---|
| Prima Donna | F200L | 25 | CHF 22,500.- | Separate surfaces, exclusivity, geomarketing targeting on women aged 25-49 with purchasing power |
| Maestro | F200L | 30 | CHF 25,000.- | Geomarketing targeting on business districts and CSP+ |
| Contralto 1 | F200 | 30 | CHF 15,000.- | Coverage network |
| Contralto 2 | F200 | 30 | CHF 15,000.- | Coverage network |
| Baryton 1 | F12 | 30 | CHF 10,000.- | Coverage network |
| Baryton 1 XXL | F12 | 50 | CHF 20,000.- | Coverage network exclusivity guaranteed on the 16 addresses with the highest traffic |
| Baryton 2 | F12 | 30 | CHF 10,000.- | Coverage network |
| City XL (2 réseaux) | Colonnes F4 | 78 | CHF 6,500.- | 100% F4 column (2 sides up-down/column) Coverage network |
| City L (2 réseaux) | F4 | 60 | CHF 5,000.- | 100% F4 simple Coverage network |
| City M (2 réseaux) | F4 | 45 | CHF 3,250.- | 100% F4 simple Coverage network |
| City S (2 réseaux) | F4 | 30 | CHF 2,000.- | 100% F4 simple Coverage network |
| City Rive droite | F4 | 35 | CHF 3,000.- | 100% F4 simple Rive Droite coverage network |
| City Rive gauche | F4 | 35 | CHF 3,000.- | 100% F4 simple Rive Gauche coverage network |
PRIMA DONNA
Network dedicated to luxury advertisers and built on geomarketing data.
Selection of 25 isolated F200L surfaces located in the residential areas of working women aged 25-49, CSP+ and/or near luxury boutiques. Exclusivity guaranteed.
- Territory: City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 1,142
- Reach: 64%
- Frequency: 18
- OTS: 1,861,000
GROSS PRICE: CHF 22,500.- / WEEK
MAESTRO
Network built from geomarketing data. Selection of 30 surfaces F200L located near business districts or CSP+ residences. Exclusivity guaranteed on the same visibility axis.
- Territory: City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 1,302
- Reach: 68%
- Frequency: 19
- OTS: 2,121,000
GROSS PRICE: CHF 25,000.- / WEEK
CONTRALTO 1
Coverage network composed of 30 surfaces F200.
No exclusivity on side-to-side positions.
- Territory : City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 1,035
- Reach: 67%
- Frequency: 15
- OTS: 1,685,000
GROSS PRICE: CHF 15,000.- / WEEK
CONTRALTO 2
Coverage network composed of 30 surfaces F200.
No exclusivity on side-to-side positions.
- Territory : City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 1,035
- Reach: 68%
- Frequency: 16
- OTS: 1,731,000
GROSS PRICE: CHF 15,000.- / WEEK
BARYTON 1
Coverage network composed of 30 surfaces F12 ensuring good coverage of the city (no duplicate addresses).
- Territory: City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 769
- Reach: 59%
- Frequency: 13
- OTS: 1,253,000
GROSS PRICE: CHF 10,000.- / WEEK
BARYTON 1 XXL
List of Baryton 1 addresses + 20 reinforcement surfaces on the 16 addresses with the highest traffic (50 faces).
Total exclusivity on these 16 addresses.
- Territory: City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 1,394
- Reach: 70%
- Frequency: 20
- OTS: 2,270,000
GROSS PRICE: CHF 20,000.- / WEEK
BARYTON 2
Coverage network composed of 30 surfaces F12 ensuring good coverage of the city (no duplicate addresses).
- Territory: City-center
- Pop.Ref.: 15+
- 3 contacts and +
- GRP: 756
- Reach: 59%
- Frequency: 13
- OTS: 2,232,000
GROSS PRICE: CHF 10,000.- / WEEK
CITY XL
Selection of 78 surfaces F4 commercial advertising hoardings to dominate key locations in Geneva. Located in pedestrian areas or on main streets.
Exclusivity on 1 side of the column.
2 networks available.
GROSS PRICE: CHF 6,500.- / WEEK
CITY L
2 coverage networks composed of 60 surfaces F4 each.
GROSS PRICE: CHF 5,000.- / WEEK
CITY M
2 coverage networks composed of 45 surfaces F4 each.
GROSS PRICE: CHF 3,250.- / WEEK
CITY S
2 coverage networks composed of 30 surfaces F4 each.
GROSS PRICE: CHF 2,000.- / WEEK
CITY RIVE DROITE
1 coverage network on the right side composed of 35 surfaces F4.
GROSS PRICE: CHF 3,000.- / WEEK
CITY RIVE GAUCHE
1 coverage network on the left side composed of 35 surfaces F4.
