MALLS
NEARLY 300 SCREENS TO SEDUCE 3 MILLION SHOPPERS PER WEEK
The screens, located in these real living spaces, assist consumers on a daily basis and allow you to cover a wide audience of shoppers and families with children, and to be present where 80% of purchasing decisions are made (POPAI 2012 study).
Shopping centres allow the digital media to establish itself as a local means of communication, facilitating the good memorization of these messages. As the last point of contact before the purchase, the digital display acts as a real driver and influences purchases.
It also allows advertisers to complete mix-media campaigns and associate digital campaigns with special operations and in-store events.
With almost 300 screens and a new product range called Branding Zone, distributed in more than 50 shopping centres throughout Switzerland, Neo Advertising allows you to reach 3 million shoppers per week.
For more information, please contact our sales representatives.
OUR OFFER
DIGITAL SHOPPING NETWORK
POWER – Coverage product to cover all visitor flows of shopping malls.
FORMAT – 55 ” portrait or landscape screens positioned at the entry and exit points of the shopping mall and along the route to the locomotive sign of the center (usually Migros, Coop or Manor).
INTERACTIVITY – In the form of totem, this product offers an interactive surface.
BRANDING ZONE
SPECTACULAR –Product to dominate a strategic location in the shopping mall with a giant LED surface. Product deployed only in the biggest shopping malls (Coop M, Migros MMM).
EXTRAORDINARY – Adapted to the architectural constraints, this product fits its environment immediately to dominate it with XXL dimensions.
EXCLUSIVITY – This product is sold exclusively for a client whose campaign is broadcasted in conjunction with the communication of the shopping mall.
DIGITAL SHOPPING NETWORK
Nearly 300 screens to attract 3 million shoppers per week
| Nr of centers | Visitors / week | Gross price / week | |
|---|---|---|---|
| GERMAN-SPEAKING SWITZERLAND | 21 | 914,242 | CHF 28,950.- |
| FRENCH-SPEAKING SWITZERLAND | 29 | 1,659,736 | CHF 41,925.- |
| TICINO | 1 | 61,540 | CHF 1,750.- |
| TOTAL | 51 | 2,635,518 | CHF 72,625.- |
BRANDING ZONE
Giant LED screens
| Size | Visitors / week | Gross rate / week | |
|---|---|---|---|
| BALEXERT – MEYRIN | 22 m2 | 177,000 | CHF 3,000.- |
| BALEXERT – LOUIS CASAÏ | 48 m2 | 177,000 | CHF 3,000.- |
| ROMANEL | 7 m2 | 20,920 | CHF 2,500.- |
| LA PRAILLE | 15 m2 | 71,050 | CHF 3,000.- |
| FRIBOURG CENTRE | 26 m2 | 128,846 | CHF 3,000.- |
| LETZIPARK | 24 m2 | 134,615 | CHF 3,000.- |
| MIGROS CRISSIER | 17.88 m2 | 160,000 | CHF 3,000.- |
| WANKDORF | 22.4 m2 | 67,310 | CHF 3,000.- |
