MALLS
460 digital SCREENS TO SEDUCE 4 MILLION SHOPPERS PER WEEK
With our DOOH network, we cover around 36% of the most important shopping centres in Switzerland. The digital screens are placed in a targeted way along the visitor flow. This allows you to reach the majority of your target group in a relaxed shopping mode and thus increase the recall of the advertisement. Advertise where 80% of purchase decisions are made.
Increase the impact of your advertising by combining your DOOH campaign with targeted measures (e.g. promotions, events, etc.) at the point of sale.
With 460 digital advertising spaces and 12 spectacular branding zones, you have the opportunity to reach more than 4 million potential customers every week in 80 shopping centres throughout Switzerland.
For more information, please contact our sales team.
OUR OFFER
DIGITAL SHOPPING NETWORK
POWER – Coverage product to cover all visitor flows of shopping malls.
FORMAT – 55 ” portrait or landscape screens positioned at the entry and exit points of the shopping mall and along the route to the locomotive sign of the center (usually Migros, Coop or Manor).
INTERACTIVITY – In the form of totem, this product offers an interactive surface.
BRANDING ZONE
SPECTACULAR –Product to dominate a strategic location in the shopping mall with a giant LED surface. Product deployed only in the biggest shopping malls (Coop M, Migros MMM).
EXTRAORDINARY – Adapted to the architectural constraints, this product fits its environment immediately to dominate it with XXL dimensions.
EXCLUSIVITY – This product is sold exclusively for a client whose campaign is broadcasted in conjunction with the communication of the shopping mall.
DIGITAL SHOPPING NETWORK
Nearly 460 screens to attract 4 million shoppers per week
| Nr of centers | Visitors / week | Gross price / week | |
|---|---|---|---|
| German-speaking Switzerland | 41* | 2,066,368 | CHF 62,200.- |
| French-speaking Switzerland | 38 | 1,932,725 | CHF 55,175.- |
| Ticino | 2 | 83,904 | CHF 3,000.- |
| TOTAL | 81 | 4,082,997 | CHF 120,375.- |
* The 11 new Migros Aare shopping centres in German-speaking Switzerland will be available from 1 April 2022.
BRANDING ZONE
Giant LED screens
| Surface | Visitors / week | Gross price / week | |
|---|---|---|---|
| BALEXERT – ASCENSEUR | 60 m2 | 177,000 | CHF 3,500.- |
| BALEXERT – MEYRIN | 22 m2 | 177,000 | CHF 3,000.- |
| BALEXERT – CASAÏ | 48 m2 | 177,000 | CHF 3,000.- |
| FRIBOURG CENTRE | 26 m2 | 128,846 | CHF 3,000.- |
| LA PRAILLE | 15 m2 | 71,050 | CHF 1,500.- |
| LETZIPARK | 24 m2 | 134,615 | CHF 3,000.- |
| MARIN CENTRE | 2 x 11 m2 | 94,230 | CHF 3,000.- |
| MIGROS CRISSIER | 17.88 m2 | 160,000 | CHF 3,000.- |
| ROMANEL | 7 m2 | 20,920 | CHF 3,000.- |
| VOLKILAND | 2 x 19.16 m2 | 67,310 | CHF 3,000.- |
| WANKDORF | 22.4 m2 | 67,310 | CHF 3,000.- |
| WÜRENLOS (BE) | 2 x 12 m2 | 42,308 | CHF 3,000.- |
| WÜRENLOS (ZH) | 2 x 12 m2 | 42,308 | CHF 3,000.- |
