With the increasing congestion of cities by road transport, many Swiss cities want to reduce car traffic in the heart of cities by developing a more attractive offer of public transport, soft mobility or car-sharing solutions. As a result of these new policies, new mobility solutions are emerging in strategic communication areas for brands, such as the hyper-centre.
These solutions are well received by the general public, as long as they provide a practical, efficient and eco-friendly service. The transformation into new advertising media is therefore obvious. The originality of the formats often allows customers to let their creativity run wild and create an experience.
With the rise of these new advertising formats, Neo Advertising aims to expand its offer and provide its customers with increasingly innovative, impactful and effective communication solutions.