Taxis Advixta
Digital-Out-Of-Home in taxis.
Neo Advertising is mandated by Taxiphone to commercialize the advertising space for the 300 screens that will be displayed in Geneva’s taxis by the end of October.
Reach a specific audience with high buying power
Taxis are particular places where it is possible to reach a specific audience with more buying power. The natural segmentation of taxi customers offers a unique opportunity to reach your target audience. With an average travel time of 12 minutes, it provides valuable time to target this high-end audience. 90% of taxi users will pay for their comfort and are open to new experiences.
Concept
The high-end 10.1″ monitor is attached to the headrest of the front passenger seat. The 4G connection provides a multitude of entertainment such as news.
Benefits
Entertain your target audience while advertising. The positive emotions associated with the diffusion of spots in vehicles remain longer in the passenger’s mind. Give your brand an innovative image through this new media broadcast in a unique environment.
Diversified channels
Video
High resolution eye catching video advertisements in good for building strong brand recognition. The most effective advertisement in the system.
Banners
Image banners for branding and campaigns to easily reach the viewer. Very effective especially when used in combination with video.
Free Wi-Fi
Free Wi-Fi is generally accepted and well appreciated by passengers. Sponsorship for delivering this service will increase brand appreciation and loyalty by the customers.
Special offers
Highly effective way to announce special campaigns, sale and offers. Possible to rent dedicated category or brand.
What’s New
New models, brand and services available in the market are provided to passengers’ attention easily.
Information
Is delivered to passengers for free however, sponsors are welcome to participate in sharing costs.
Additional information
- Video
- Dimensions
- Format
- Spot duration
- Loop duration
- Video
- 1280 x 720 pixels
- MP4
- 20 seconds
- 6 minutes
- Banner
- 1280 x 444 pixels
- JPEG
- 10 seconds
- 6 minutes
Key figures
13 travels per day per taxi
3’900 trips per day in total
1.2 people per travel per taxi
12-13 minutes on average per travel
8’450 impressions of your ad per day
845 hours spent in a taxi per day in total
