• Outdoor pools

    Switzerland’s most emblematic outdoor swimming pools


Neo Advertising allies itself with OldFuture to install digital screens in the baths of the City of Bern

The 16 x 65″ high brightness screens are located at the access points and main transit points of the baths of Marzili, Weyermannshaus, Wylerbad, Eichholz, KA-WE-DE and Lorrainebad. Targeting more than 1.5 million visitors per summer season (from June to September), the advertising network offers a combination of useful information and advertising.

Key information


Up to 1.5 million visitors per season, between April and September


16 screens 65’’, 9:16 full-HD portrait format


Duration of the spot: 10 seconds
Duration of the loop : 60 seconds
Broadcast/day/screen: 600

  • Gross price: from CHF 200.- / week

The pools

LocalisationTargetNumber of screensGross price / week
MarziliThe most beautiful river in Europe with a view of the Federal Parliament and the Cathedral. Direct access to the Aare river480,000 visitors between April and September7CHF 1,400.-
WeyermannshausThe outdoor swimming pool is spacious and has a large water surface. The swimming pool is surrounded by a park, a playground, a bowling alley and a restaurant.465,000 visitors between May and September4CHF 800.-
WylerbadThe Wylerbad swimming pool is located in the Breitenrain district. Its unique location allows visitors to spend time and exercise even during off-season. 250,000 visitors between May and September2CHF 400.-
EichholzThe beach at Camping Eichholz is a popular summer destination and the starting point for a ride down the Aare towards the city of Bern. The campsite welcomes 300 tents and 50 caravan and mobile home spaces.190,000 visitors between April and September1CHF 200.-
KA-WE-DEKA-WE-DE is an artificial ice rink and outdoor swimming pool next to the Dählhölzli Zoo.The waterslide and the legendary wave pool attract both children and adults.55,000 visitors between May and September1CHF 200.-
LorrainebadWith its two lawn areas, the wooden platforms of the “fish pool” and the kiosk, Lorrainebad is a place to meet and relax. The swimming pool is right next to the Aare river and has a charming and familiar touch.50,000 visitors between May and September1CHF 200.-
Neo Advertising