• Outdoor pools

    Switzerland’s most emblematic outdoor swimming pools

BERN OUTDOOR POOLS

Neo Advertising allies itself with OldFuture to install digital screens in the baths of the City of Bern

The 16 x 65″ high brightness screens are located at the access points and main transit points of the baths of Marzili, Weyermannshaus, Wylerbad, Eichholz, KA-WE-DE and Lorrainebad. Targeting more than 1.5 million visitors per summer season (from June to September), the advertising network offers a combination of useful information and advertising.

Key information

Target

Up to 1.5 million visitors per season, between April and September

Format

16 screens 65’’, 9:16 full-HD portrait format

Duration

Duration of the spot: 10 seconds
Duration of the loop : 60 seconds
Broadcast/day/screen: 600

  • Gross price: from CHF 200.- / week

The pools

LocalisationTargetNumber of screensGross price / week
MarziliThe most beautiful river in Europe with a view of the Federal Parliament and the Cathedral. Direct access to the Aare river480,000 visitors between April and September7CHF 1,400.-
WeyermannshausThe outdoor swimming pool is spacious and has a large water surface. The swimming pool is surrounded by a park, a playground, a bowling alley and a restaurant.465,000 visitors between May and September4CHF 800.-
WylerbadThe Wylerbad swimming pool is located in the Breitenrain district. Its unique location allows visitors to spend time and exercise even during off-season. 250,000 visitors between May and September2CHF 400.-
EichholzThe beach at Camping Eichholz is a popular summer destination and the starting point for a ride down the Aare towards the city of Bern. The campsite welcomes 300 tents and 50 caravan and mobile home spaces.190,000 visitors between April and September1CHF 200.-
KA-WE-DEKA-WE-DE is an artificial ice rink and outdoor swimming pool next to the Dählhölzli Zoo.The waterslide and the legendary wave pool attract both children and adults.55,000 visitors between May and September1CHF 200.-
LorrainebadWith its two lawn areas, the wooden platforms of the “fish pool” and the kiosk, Lorrainebad is a place to meet and relax. The swimming pool is right next to the Aare river and has a charming and familiar touch.50,000 visitors between May and September1CHF 200.-
Neo Advertising