BERN OUTDOOR POOLS
Neo Advertising allies itself with OldFuture to install digital screens in the baths of the City of Bern
The 16 x 65″ high brightness screens are located at the access points and main transit points of the baths of Marzili, Weyermannshaus, Wylerbad, Eichholz, KA-WE-DE and Lorrainebad. Targeting more than 1.5 million visitors per summer season (from June to September), the advertising network offers a combination of useful information and advertising.
Key information
Target
Up to 1.5 million visitors per season, between April and September
Format
16 screens 65’’, 9:16 full-HD portrait format
Duration
Duration of the spot: 10 seconds
Duration of the loop : 60 seconds
Broadcast/day/screen: 600
The pools
| Localisation | Target | Number of screens | Gross price / week | |
|---|---|---|---|---|
| Marzili | The most beautiful river in Europe with a view of the Federal Parliament and the Cathedral. Direct access to the Aare river | 480,000 visitors between April and September | 7 | CHF 1,400.- |
| Weyermannshaus | The outdoor swimming pool is spacious and has a large water surface. The swimming pool is surrounded by a park, a playground, a bowling alley and a restaurant. | 465,000 visitors between May and September | 4 | CHF 800.- |
| Wylerbad | The Wylerbad swimming pool is located in the Breitenrain district. Its unique location allows visitors to spend time and exercise even during off-season. | 250,000 visitors between May and September | 2 | CHF 400.- |
| Eichholz | The beach at Camping Eichholz is a popular summer destination and the starting point for a ride down the Aare towards the city of Bern. The campsite welcomes 300 tents and 50 caravan and mobile home spaces. | 190,000 visitors between April and September | 1 | CHF 200.- |
| KA-WE-DE | KA-WE-DE is an artificial ice rink and outdoor swimming pool next to the Dählhölzli Zoo.The waterslide and the legendary wave pool attract both children and adults. | 55,000 visitors between May and September | 1 | CHF 200.- |
| Lorrainebad | With its two lawn areas, the wooden platforms of the “fish pool” and the kiosk, Lorrainebad is a place to meet and relax. The swimming pool is right next to the Aare river and has a charming and familiar touch. | 50,000 visitors between May and September | 1 | CHF 200.- |
