BERN OUTDOOR POOLS
Neo Advertising allies itself with OldFuture to install digital screens in the baths of the City of Bern
The 20 high brightness screens of 55”, 65″ and 75” are located at the access points and main transit points of the baths of Marzili, Weyermannshaus, Wylerbad, Eichholz, KA-WE-DE and Lorraine Bad. Targeting more than 1.5 million visitors per summer season (from June to September), the advertising network offers a combination of useful information and advertising.
Key information
Target
Up to 1.5 million visitors per season, between April and September
Format
20 screens of 55”, 65’’ and 75”, 9:16 full-HD portrait format
Duration
Duration of the spot: 10 seconds
Duration of the loop : 60 seconds
Broadcast/day/screen: 600
The pools
| Localisation | Target | Number of screens | Gross price / week | |
|---|---|---|---|---|
| Marzili | The most beautiful river in Europe with a view of the Federal Parliament and the Cathedral. Direct access to the Aare river | 480,000 visitors between April and September | 7 | CHF 2,000.- |
| Weyermannshaus | The outdoor swimming pool is spacious and has a large water surface. The swimming pool is surrounded by a park, a playground, a bowling alley and a restaurant. | 465,000 visitors between May and September | 5 | CHF 800.- |
| Wylerbad | The Wylerbad swimming pool is located in the Breitenrain district. Its unique location allows visitors to spend time and exercise even during off-season. | 250,000 visitors between May and September | 3 | CHF 500.- |
| Eichholz | The beach at Camping Eichholz is a popular summer destination and the starting point for a ride down the Aare towards the city of Bern. The campsite welcomes 300 tents and 50 caravan and mobile home spaces. | 190,000 visitors between April and September | 1 | CHF 300.- |
| KA-WE-DE | KA-WE-DE is an artificial ice rink and outdoor swimming pool next to the Dählhölzli Zoo.The waterslide and the legendary wave pool attract both children and adults. | 55,000 visitors between May and September | 3 | CHF 500.- |
| Lorraine Bad | With its two lawn areas, the wooden platforms of the “fish pool” and the kiosk, Lorrainebad is a place to meet and relax. The swimming pool is right next to the Aare river and has a charming and familiar touch. | 50,000 visitors between May and September | 1 | CHF 500.- |
