The crisis we are going through will have shaken our beliefs, our habits and the fundamental structure of our society. We are all asking ourselves a lot of questions, being somewhat helpless in the face of uncertainty – and particularly when it comes to communication and medias. What are the right formats at the moment? Am I investing too much and potentially losing audiences? Is this the right time to communicate?

Since 25 November 2020 we have been publishing a weekly one-page summary of the major mobility trends observed on our territory by various players such as Apple, Google or Waze; this is to give you the tools to understand at a glance how we move, the potential effects of the various health measures and to reassure you of the “still” relevance and power of the OOH media.

However, it is worth pointing out the limitations of this data. All this data comes from the use of applications (Waze, Google Maps, Apple Maps). These applications do not equip 100% of the population, nor are they used on a daily basis. They are a good indicator to give trends, but should be taken with a certain amount of distance from the raw figures.

Read the latest mobility reports in our news section, in french or german, commented by our COO, Florian Maas.