Despite being the oldest media in Switzerland and in the world, Out-of-Home Advertising has undergone a major transformation in recent years with the increasing digitalisation of its media and the development of new territories and communication environments.
These news items allow the media to offer an answer to most of your problematics today and to aim to deliver« the right message at the right time at the right place to the right person. »
To achieve this objective, new and challenging questions need to be asked:
- What are the living places frequented by my target audience?
- When should I reach them?
- In what context?
- Is there a more suitable advertising format than another?
- What technological possibilities do I have to achieve these objectives?
As in other media, we talk more about audience-planning than media-planning.
With the expertise of our teams, our various studies and our geomarketing tools, we can help you build your outdoor advertising campaign.